Category Archives: Facebook

Pre-Roll: Your Guide to YouTube Dominance

YouTube. The number one video sharing website in the world is an online beast, smacking all of its competition into oblivion…Gangnam Style. The video sharing behemoth collects more than 4 billion hours of video a month, with 72 hours of video being uploaded per minute. Now is a good time, no SCRATCH that, a great time, to jump on the bandwagon by utilizing advertising tools on YouTube to increase brand awareness, increase your online market share, and boost profits and ROI that benefit your business.

Herman Advertising would like to present Pre-Roll Ads. What Pre-Roll Ads do is simple: they display your video (produced by us or otherwise) as an ad break before or during YouTube partner videos. So, users can click your video ad to learn more and we can track their engagement when the do.

For example, lets say you’re catching the new “Gangnam Style” video from singing sensation Psy.


Before the actual video plays, you’ll be served up an ad from Visa prior to the music video. If you watch the entire :30 second ad all the way through, a click-thru is charged (usually less than 0.45$ in our network). If the user does not watch all the way through, then a charge is NOT collected. Pre-Roll is a superb way to increase your online dominance through carefully articulated ads that focus on your geographical area and the client base of your choice, respectively. Herman Advertising offers this to all clients as an additional low-cost alternative for video production and promotion. Visit for details or call (954)565-3102.


How to Archive & Save Your ENTIRE Facebook Profile

Paranoia.  It’s a feeling that’s been ingrained in us long before personal sanitizer gave germophobes a temporary safe haven.  We’ve always been taught to “take precaution,” “be careful,” “don’t touch that”…and a ton of other one-liners that make curious children cringe.

This is also evident in our daily routine, as well, creating a safe barrier between the decisions you make and the world around you.  What if, and I’m speaking hypothetically here, your Facebook page somehow became corrupt and you lost ALL of your profile information?  For someone who’s not as engaged as the average American, they would only suffer nominal consequences.  But for an individual who uses it for their connections and life stream, they would lose all hope in Facebook, social media and the human race (ok, maybe I’m being a bit too dramatic).

Anyway, Facebook contains thousands of moments we hold dear to us, including:  photos and videos we’ve shared on Facebook, wall posts that include milestones and personal moments we’ve shared with friends (i.e. the purchase of a home, marriage, children photos, etc.) friends names and conversations, as well as your entire online identity.

For me, I imagine being 75, showing my grandchildren the milestones and moments in my life that are important by scrolling through my Facebook Timeline.

So, you ask, how do I keep MY profile? It’s simple, archive it.

To use the profile downloader, sign into Facebook and click the down arrow next to the Home button in the top-right corner.  Choose Account Settings and click “Download a copy of your Facebook data” at the bottom of the window.

Enter the account password, click “Continue” then choose “Start My Archive.”

Facebook combines your profile into a nifty ZIP file that’s available to download in a little less than two hours (verification is sent via e-mail).  Once you open the ZIP file, you’re welcomed with a stripped down version of your Facebook profile, which includes your wall, photos, friends and messages. It’s as simple as that! Archive away!

Get the Most Out of Instagram

Being socially savvy is hard work, especially when the impeding doom of maxing out your smartphone’s memory is constantly in the back of your mind.  On a daily basis, you’ve checked your Facebook 23 times, your Twitter feed 14 times, checked-in twice on Foursquare, and updated your Google+…well…the list goes on.  Social media is an integral part of our daily lives and a central conduit for communication with friends, colleagues and interesting folks.  In recent months, Instagram, an intuitive, simple to use smartphone photo sharing app, has gained a lot of steam over the course of a year with over 50 million followers .

If you have an Instagram account, in which most of you reading this do, I’ve accummulated some quick tips for increasing your followers and likes to encompass more of the digital landscape.  Feel free to add your own tips below, and comment on any of the content.  Also, add me on Instagram! @johndsaunders


Don’t set your profile as private. Make it PUBLIC!

Setting your profile to private, especially being active in the social media space, is a no-no.  You want individuals to be able to see your pictures and profile, so that they can decide if they want to follow you or not without you having to approve them first.

ALWAYS Use Hashtags

Hashtags are a great tool because, they provide specific content to users.  For example, if someone is searching for cool new sneakers on Instagram‘s search bar, they might type in shoes, sneakers, kicks, etc…I would use the hashtags: #sneakers, #kicks, #shoes and anything I think would apply directly to those searching for sneakers.

It takes some time before a post, but it opens up the number of impressions for individuals searching at that moment to a broader amount.  This promotes your new posts to thousands of users searching for pictures in your specific niche.

Post less than 3 times a day

There’s nothing worse than an overzealous Instagram user.  If you’re scrolling through the Instagram live feed and five pictures from one individual’s profile shows back to back, you’re going to be a tad irritated.  Someone who posts photos that much per day shows a level of egomania that’s should only be reserved for Twitter users, but…i kid i kid.  Seriously, don’t do it.

Share Instagram photos on other social networks

This is a simple, effective way to promote your personal brand/new product/cute puppy, across platforms that include:

  • Facebook
  • Twitter
  • Tumblr

Setting them up is easy, just click on the far right icon once you open up Instagram and click edit sharing settings. Then, you’re prompted to input the username and password for that respective platform and viola!

Check out the popular page!

It’s there for a reason! Take some time to view the popular page on Instagram.  This page shows the most recent, and viral, pictures on Instagram, providing a front page view of what’s “trending”.  Don’t directly copy, but emulate some of the ideas from popular posts that seem to work, it’s a great way to showcase your work (for artists, designers…) in an easy to use platform that promotes creativity.

Find and invite your buddies!

There’s a settings tab (on your profile page on the top right, looks like a gear).

Get your friends from other social networks to follow you on Instagram with this feature.  As a new user, it can be difficult to gain followers.  Click the “Find Friends” button to add friends from Facebook, Twitter, or your address book to gain a running start on Instagram.

These are just a few tips to help you while you’re Instagrammin’ good luck!

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Social Media How-To: Schedule Future Posts Directly on Facebook

Facebook has been making a lot of changes lately, they’re enforcing their social throne status with key updates and power moves like the purchase of pic sharing app, Instagram, their new Facebook Camera app, and the ability to schedule future posts directly on Facebook. With third party applications like Sprout Social and Hootsuite, which have the ability to schedule posts in the future, Facebook is a bit late to the game, but due to the decrease in activity and engagement when third party apps post to Facebook, this is a move in the right direction for the social behemoth.

According to a new study by Applum, developer of Page tool EdgeRank Checker, “Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments.”

So, in today’s blog, we’re going to provide a quick guide to posting in the future, no De-Lorean required.

1.) Sign into Facebook and choose a Page (you must be a page admin)

2.) Navigate to the post a status update box


 3.) Click the clock icon in the lower left-hand corner of the sharing tool.

4.) Select the year, month, day, hour, and minute.

5.) The “Post” button will change to “Schedule”

6.) Type your marketing message

5.) Hit “Schedule” and viola!

It’s also possible to back-date content by choosing dates in the past to make these posts appear immediately in your timeline on the date you choose. You can check on your scheduled posts, as well. Here’s how:

1.)Visit your page and scroll to the top and click “Admin Panel” (if it’s your profile, the button will be to the right of your name.

2.) Click the Activity Log button.

3.)The new page will show your future posts as well as your current activity on Facebook.

Feel free to comment below!

What Your Facebook Timeline SHOULD Look Like

If you’ve logged on to your Facebook page lately, then you’ve grown accustomed to the BIG beautiful Timeline banners on top of personal profile pages and business pages alike. Usually, they’re eye-catching photos with vivid detail and color to draw you into the Business message.

The Facebook Timeline is a new aesthetic view for personal profiles and businesses. It places emphasis on the new banner and icon view to make Facebook pages “pop” with excitement. If you’re as digitally savvy as we are, then you’ve converted your Facebook over to the new Timeline format months ago and created some eye candy on top of the page to engage those visiting your Facebook Page. If you haven’t, and your page still resembles the old style Facebook Profile, then we have a few tips for your transition. In this entry, we’re providing WHAT your Timeline banner photo should look like.

  1. The Facebook Timeline photo should be 851 X 315, while the smaller profile photo should be 180 x 180 pixels so that your image sits perfectly within the guidelines.
  2. The content of your Timeline Banner should be eye catching while avoiding a cluttered look. If you’re an ice cream shop, place a nice HD photo of your most popular ice cream cone, or a smiling employee with the store back drop to add some positive reinforcement for your brand. Coca-Cola does a great job of creating a great Timeline Banner:
  1. Refrain from too much (or any at all) verbiage and selling points! People HATE being sold on Facebook (blatantly, of course). Try and keep your banner friendly and aesthetic without placing a sales message or phone number. KIS – Keep it Simple
  2. Lastly, rotate the image once in a while. Most of your fans on Facebook only see your page if they physically click a hyperlink to that page. When you post updated content, only the small profile picture shows up in the feed, not your entire Business page. So, when fans do visit your page, there’s a chance they will see a different image next time around.

These are just a few tips for tapping into the potential of your Facebook page. For details, feel free to leave a comment below