Category Archives: Social Media Tips

Pre-Roll: Your Guide to YouTube Dominance

YouTube. The number one video sharing website in the world is an online beast, smacking all of its competition into oblivion…Gangnam Style. The video sharing behemoth collects more than 4 billion hours of video a month, with 72 hours of video being uploaded per minute. Now is a good time, no SCRATCH that, a great time, to jump on the bandwagon by utilizing advertising tools on YouTube to increase brand awareness, increase your online market share, and boost profits and ROI that benefit your business.

Herman Advertising would like to present Pre-Roll Ads. What Pre-Roll Ads do is simple: they display your video (produced by us or otherwise) as an ad break before or during YouTube partner videos. So, users can click your video ad to learn more and we can track their engagement when the do.

For example, lets say you’re catching the new “Gangnam Style” video from singing sensation Psy.


Before the actual video plays, you’ll be served up an ad from Visa prior to the music video. If you watch the entire :30 second ad all the way through, a click-thru is charged (usually less than 0.45$ in our network). If the user does not watch all the way through, then a charge is NOT collected. Pre-Roll is a superb way to increase your online dominance through carefully articulated ads that focus on your geographical area and the client base of your choice, respectively. Herman Advertising offers this to all clients as an additional low-cost alternative for video production and promotion. Visit for details or call (954)565-3102.


How to Archive & Save Your ENTIRE Facebook Profile

Paranoia.  It’s a feeling that’s been ingrained in us long before personal sanitizer gave germophobes a temporary safe haven.  We’ve always been taught to “take precaution,” “be careful,” “don’t touch that”…and a ton of other one-liners that make curious children cringe.

This is also evident in our daily routine, as well, creating a safe barrier between the decisions you make and the world around you.  What if, and I’m speaking hypothetically here, your Facebook page somehow became corrupt and you lost ALL of your profile information?  For someone who’s not as engaged as the average American, they would only suffer nominal consequences.  But for an individual who uses it for their connections and life stream, they would lose all hope in Facebook, social media and the human race (ok, maybe I’m being a bit too dramatic).

Anyway, Facebook contains thousands of moments we hold dear to us, including:  photos and videos we’ve shared on Facebook, wall posts that include milestones and personal moments we’ve shared with friends (i.e. the purchase of a home, marriage, children photos, etc.) friends names and conversations, as well as your entire online identity.

For me, I imagine being 75, showing my grandchildren the milestones and moments in my life that are important by scrolling through my Facebook Timeline.

So, you ask, how do I keep MY profile? It’s simple, archive it.

To use the profile downloader, sign into Facebook and click the down arrow next to the Home button in the top-right corner.  Choose Account Settings and click “Download a copy of your Facebook data” at the bottom of the window.

Enter the account password, click “Continue” then choose “Start My Archive.”

Facebook combines your profile into a nifty ZIP file that’s available to download in a little less than two hours (verification is sent via e-mail).  Once you open the ZIP file, you’re welcomed with a stripped down version of your Facebook profile, which includes your wall, photos, friends and messages. It’s as simple as that! Archive away!